Bet365 the British sportsbook has been named the new official sports betting partner of the UFC in Canada and the US. A multi-year deal has been signed with the mixed martial arts organization that will integrate Bet365 into UFC events. UFC has more than 300 million social media followers and Bet365 will be seen across broadcast, digital channels, and social media, as well has having a presence at live fights and other events.
Bet365 Signs Multi-Year Deal as UFC Official Partner
Bet365 is licensed in Ontario and the head of development Trip Stoddard said, "This partnership with UFC marks a defining moment for Bet365 as we accelerate our growth globally and deepen our commitment to sports where live action and fan engagement are inseparable."
He also went on to say, "UFC's always-on event calendar and highly engaged global fanbase create a powerful environment for real-time betting, and our industry-leading product depth uniquely positions us to elevate how fans experience every fight."
The partnership officially launched on Saturday, March 7, at the T-Mobile Arena in Las Vegas with UFC 326: Holloway vs. Oliveira 2. This even was available live in Canada on Pay-Per-View.
Live Betting on UFC at Bet365 Ontario
In a press release, UFC said that MMA continues to rank as one of the world's most-bet on sports and it the fight-by-fight format drives in-play wagering and live odds engagement.
Bet365 is one of a number of Ontario licensed sports betting sites, and live odds will be integrated into the UFC streams. UFC parent company TKO Holdings signed a US facing deal with prediction market company Polymarket in 2025 that includes a feature that allows Paramount+ stream viewers to interact with real-time fight market changes.
TKO's Senior Vice President of Global Partnerships, Nicholas Smith, said, "Bet365 is a natural fit for UFC because they understand fight fans and how they engage with the sport in real time."
He also went on to say, "This partnership enhances the viewing experience by providing fans with deeper insights, dynamic odds, and more ways to engage responsibly with every bout, from the opening bell to the final decision.
UFC Betting Has Been Complicated
Before announcing the Polymarket partnership in November 2025, the UFC cut ties with fighter Isaac Dulgarian after he was accused of throwing his fight against Yadier del Valle due to suspicious betting activity. This activity was spotted by the integrity watchdog Integrity Compliance 360.
In January, UFC Chief Executive Officer Dana White canceled about on the UFC 324: Gaethje vs. Pimblett after the matchup between Alexander Hernandez and Michael Johnson was flagged for match-fixing concerns.
In late 2022, Ontario's gambling regulator, the Alcohol and Gaming Commission of Ontario (AGCO) briefly banned betting on UFC fights. They stated that UFC didn't meet its betting integrity requirements as it didn't prohibit all insiders from betting on its events. The ban only lasted a couple of weeks and the AGCO allowed UFC betting once the UFC announced that they were tightening their insider betting policies.
Ontario residents can bet on UFC and other sporting events at Bet365 Ontario and for US bettors, Bet365 is available in regulated markets as well. Canadian UFC fans outside of Ontario can also get in on the action using the offshore regulated Bet365 sportsbook.
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