iGaming is among the industries that ride on the waves of technology to advance and we see top brands forming partnerships all the time in order to bring the best experience to players.
Most recently, Canada's NorthStar Gaming and the online gaming industry's giant Playtech inked a new partnership deal, which is geared toward elevating iGaming and sportsbetting in this country to new levels. Through this deal, NorthStar Gaming will be able to offer the local market an innovative, transparent, and safe online gaming experience.
Last year, NorthStar Gaming made an announcement that it's launching an online betting and sportsbook brand made in Ontario. The company has since then, started a landmark Omni-channel advertising arrangement with Torstar Corp, a well-reputed Canadian brand that has been in existence since 1892. The Playtech and NorthStar partnership plus this arrangement with Torstar Corporation will allow the gaming company to provide a holistic sportsbetting and casino experience.
Canada is among the countries that seriously regulate the iGaming industry, so this partnership deal is subject to approvals by the relevant authorities. After receiving the green light, the company will be ready to launch Playtech's IMS software platform, Poker, Sportsbetting, Casino, Live Casino, and Bingo network for Canadian punters. The IMS Platform is the online gaming industry's most complete back-end solution - this will be pivotal in offering multiple products across the country.
The Chief Executive Officers also had a few words following the Playtech and NorthStar new partnership deal. Michael Moskowitz, the CEO and founding partner, NorthStar Gaming said that the company is thrilled to be the exclusive partner in the publishing and media sector in Canada with Playtech. He continued to say that the industry's giant innovative tools will give NorthStar Gaming an exceptional edge in the market, also due to the company's proprietary content and localization.
Playtech's Chief Executive Officer, Mor Weizer, also said that the company is delighted to announce the partnership with Canada's NorthStar Gaming and is ready to launch its state-of-the-art online gaming solutions for the Canadian market. He added that the success of the company is driven by strategic partnerships with market-leading operators across the globe and that it's exciting to go into business with a leading entertainment company such as NorthStar.
Along with its top-level iGaming products and services, Playtech is popular for working with its licensees to raise the standards in the industry in safe gaming and responsible business.
NorthStar Gaming has been in operation for many years, born out of trusted news organizations and the media industry - this Playtech and NorthStar Partnership will not only propel the brand to new heights but will also benefit the residents of Canada. NorthStar will be able to provide a distinctive and responsible gaming brand that will create more jobs, resulting in growth to the Canadian online casino economy. This will also generate new tax revenue that will help communities in this nation. Additionally, the company will ensure that more of Ontario punter's entertainment revenue stays in the province.