LeoVegas Casino Partners with Mats Sundin

LeoVegas Forms Partnership Deal with Mats Sundin

April 10, 2019

Mats Sundin, the Swedish hockey legend, has recently partnered up with LeoVegas Casino to become their brand ambassador for the Canadian free-to-play site called LeoVegas.net.

Mats Sundin is a former Swedish ice hockey player that primarily played his career in the NHL before he retired in 2009. Sundin was initially drafted first overall during 1989 and played for the Quebec Nordiques during his first 4 seasons in the NHL. In 1994, he was traded to play for the Toronto Maple Leafs where he enjoyed the majority of his ice hockey career, playing a total of 11 seasons as the captain of the team.

Towards the end of the 2007/08 NHL season, Mats Sundin was considered the longest playing non-North American born captain in the history of the NHL. The last time Sundin played was for the Vancouver Canucks during the 2008/09 season before he decided to announce his retirement in September 2009. He managed to appear in the Stanley Cups playoffs a total of 10 times in 18 seasons.

LeoVegas Strikes Partnership Deal with Mats Sundin

With such a phenomenal career within the NHL that stretches over 18 seasons, it should come as no surprise that LeoVegas Casino decided to form a partnership with the ice hockey legend to boost their Canadian profile even further. The partnership was initially formed to boost the overall profile for the Canadian free-to-play site, known as LeoVegas.net.

Sundin, the former team captain of the prestigious Toronto Maple Leafs ice hockey team and Olympic gold medallist, is enjoying iconic status in the Great White North. "My passion for ice hockey and ties to Canada will be a significant strength for the venture made by LeoVegas Casino," Sundin stated to reporters recently.

"Part of my partnership proceeds will be contributed to the Sundin Fellowship Foundation and I cannot express how excited I am to collaborate with LeoVegas going forward. This will definitely be a memorable and exciting journey."

Gustaf Hagman, the LeoVegas Group CEO, also added: "We are extremely happy and excited that we managed to succeed in signing one of the most famous ice hockey players in the world. I would like to take this opportunity to welcome Mats Sundin to the LeoVegas family. Our exclusive partnership with Sundin will provide us with fantastic opportunities to further enhance the stature of LeoVegas in Canada."

LeoVegas Further Expands in Canada

Although there are tons of legal online casinos in Canada, only a few of them can compete with the LeoVegas Group. Thanks to the latest partnership deal with Mats Sundin, LeoVegas Casino now has the opportunity to cast a wider net in Canada by providing exclusive promotions and gaming content that hasn't been offered in the country before. It also gives LeoVegas a picture-perfect association with a popular and credible profile, offering sensational opportunities when it comes to marketing to further boost the position that LeoVegas already has in the country.